Anlässlich des „Tag des Zweithaars 2015“ wirft der Bundesverband der Zweithaar-Spezialisten e.V. (BVZ) neues Licht auf das Thema Zweithaar
Modell Helen von GFH (Bildquelle: GFH/ClassicCollection)
Am 17. Oktober 2015 findet der „Tag des Zweithaars“, die bundesweite Aufklärungskampagne des Bundesverbandes der Zweithaar-Spezialisten e.V. (BVZ) statt. Mit diesem Tag, der dieses Jahr im Zeichen der Leistungsfähigkeit neuer, innovativer Fasern für Haarersatz steht, möchte der BVZ Betroffenen die Angst vor Zweithaar nehmen. Alle, die an der natürlichen Optik von Haarersatz gezweifelt haben, werden staunen, was die Forschung für Fortschritte gemacht hat. Niemand muss heute mehr unter den optischen Folgen von Haarausfall leiden. Kein Mann und keine Frau.
Die Haare werden weniger, die lichten oder kahlen Stellen auf dem Oberkopf gefühlt täglich sichtbarer. Die Diagnose ist offensichtlich: Haarausfall! Ob genetisch oder krankheitsbedingt, die optischen Folgen von Haarausfall, die häufig psychisch extrem belastend sein können, können mit modernem Haarersatz kaschiert und unsichtbar gemacht werden. „Viele haben Berührungsängste wenn es um Haarersatz geht,“, weiß Thomas Vetterlein, Pressereferent BVZ und selbst als Zweithaar-Spezialist tätig, aus seiner täglichen Praxis zu berichten, „denn was als Haarersatz auf der Straße erkannt wird, ist schlecht gemachter Haarersatz.“ Der Bundesverband der Zweithaar-Spezialisten e.V. (BVZ) hat es sich zur Aufgabe gemacht, über Haarersatz aufzuklären und Betroffenen die Angst davor zu nehmen. Zu diesem Zweck wurde vom BVZ unter anderem der „Tag des Zweithaars“ ins Leben gerufen, der dieses Jahr am 17. Oktober begangen wird. In einer bundesweiten Aufklärungskampagne bei den dem BVZ angeschlossenen Mitgliedern steht dieses Mal die moderne, innovative Hochleistungsfaser im Mittelpunkt, die den Kunstfasern, die sich unnatürlich anfassten und auch so aussahen, ein Ende setzt. Die neuen Fasern sind nicht nur farbbeständiger sondern auch wesentlich pflegeleichter, hitzebeständiger und feuchtigkeitsresistent. Der wohl attraktivste Punkt der Faser-Innovation ist die Möglichkeit, den Haarersatz auch stylen und föhnen zu können. Bei professioneller Pflege können nun sogar Frisuren getragen werden, länger als kinnlang sind. Schluss ist auch mit den Zeiten, in denen es nur die Auswahl zwischen Perücke oder permanent befestigtem Haar gab. Heute gibt es eine Vielzahl an Haarteilen, die man täglich selber, mit wenigen Handgriffen unsichtbar aber sicher befestigen kann. Am 17. Oktober wird das Thema „Haarausfall und Haarersatz“ endlich aus der Tabuzone rausgeholt! Einen Zweithaar-Spezialisten in seiner Nähe findet man auf www.bvz-info.de
Verantwortlich für den redaktionellen Inhalt: BVZ
Der Bundesverband der Zweithaar-Spezialisten e.V., kurz BVZ, wurde am 09. 02.2004 gegründet. Der Verband mit Sitz in Albstadt vertritt und fördert die wirtschaftlichen Belange von mittlerweile 220 Mitgliedern mit 275 Verkaufsstellen aus dem Bereich Zweithaar. Diese Betriebe und damit auch der Verband beschäftigen sich mit der gesamten Bandbreite der Zweithaarbranche, von der krankheitsbedingten Versorgung mit Zweithaar bis hin zur modischen Komponente des Zweithaars als trendiges Accessoire. Darüber hinaus sind Fort – und Weiterbildungsmaßnahmen, so wie die neu ins Leben gerufene und vom BVZ zu verantwortende Weiterbildung zur 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Fachkraft für 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ebenso Bestandteil der Verbandsaufgaben wie die Möglichkeit sich nach DIN EN ISO 9001, Rev. 12/2008 zertifizieren zu lassen, um einen hohen und homogenen Qualitätsstandard innerhalb des BVZ sicherzustellen zu können.
Stand Juni 2011
Firmenkontakt
Bundesverband der Zweithaar-Spezialisten e.V.
Ramona Rausch
Balinger Str. 17
72348 Rosenfeld
0700 0000 2226
[email protected]
http://www.bvz-info.de
Pressekontakt
PR
Anja Sziele
Infanteriestraße 11a, Haus B2
80797 München
+49 89 20 30 03 261
[email protected]
http://www.anjasziele.de